We took over this client’s account and within a matter of two weeks we showed a significant decrease in ACoS and increase in sales velocity. Before our management, the account had very unstable ACoS ranging between 75% – 150% which was extremely unprofitable for them. They also had a very low level of sales velocity which heavily affected their organic ranking too. With applying the correct methods, we managed to drive their ACoS down to 30% on average in an extremely competitive category, and raise and maintain high levels of sales velocity.

In this project we had a situation that product went out of stock which heavily affected the organic ranking of this product, as well as skewing the results everytime it was re-launched. We have developed a strategy to quickly pick-up sales velocity again with the usage of external traffic sources. As you can see in this graph, we have brought this product’s sales velocity back to life in a matter of days.

One of the most common principles of scaling an account that is in a high-velocity category is: to first take care of excess cost and then, expand the campaign reach and improve sales upon the increased reach. This account had a lot of untested opportunities, and with continuous testing within a matter of 4 months we were able to triple their sales.

This client runs an Amazon business as a side-project and likes to keep the account at a level where their profitability is highest. We didn’t have a lot of room to scale, but we did take care of ACoS by maintaining it at around 5%.